New innovations like Cloud Debugger, Cloud Trace, and Cloud Save, as well as Google’s work with containers, show the company’s willingness to offer a wide set of options to users. The Google Cloud Platform was not received well in the early days, but it has grown considerably, especially considering that it is facing competition from Amazon AWS and Microsoft Azure. The platform is part of the greater Google for Work initiative. The company charges users by the specific tools and services they employ, and analysts have predicted that the revenue from the Google Cloud Platform could have earned around $1.6 billion. The service offers infrastructure, database, and query tools, along with storage options for users to build out their own online service using some of the tools used by Google itself. Google Cloud Platformīeginning with the Google App Engine, Google slowly added more products and services to create what would become the Google Cloud Platform. Not only is it making money for Google now, it is setting them up to make money in the future as these students become accustomed to working in the Google Apps ecosystem. Google Apps for Education claims millions of users, including some of the top universities in the US, but one of the driving forces has been the success of Chromebooks and the Chrome OS in K-12.Ĭhromebooks are being deployed in the tens of thousands, introducing a swath of students and teachers to Google Apps. Google Apps’ success is being further driven by the success of Google in the classroom. Google charges on a per user basis, and the company claims that more than five million business use Google Apps, including 60% of the Fortune 500. The program has recently expanded to included a version for the enterprise called Google Apps for Work, and one for schools called Google Apps for Education.Īs companies began to trust Google with their data and the concept of cloud-based collaboration grew in the enterprise, Google Apps became one of the go-to options for companies looking to change the way they did work. It all started with Gmail, but now Google offers a whole suite of web-based tools to help users to get work done known as Google Apps. Sundar Pichai announced at the 2014 I/O developer conference that Google had paid out $5 billion to app developers. All this growth is good news for developers.
#Google cloud money making download#
Also, Android’s massive market share, which typically hovers around 80% or more, has led to increased downloads from the store which now has other download outlets through video streaming hardware and android-powered computers and appliances, among others.Īccording to a report by app analytics company App Annie, global downloads and revenue increased for Play from 2013 to 2014, fueled primarily by games and apps built on the freemium model. Google Play struggled to keep up with Apple’s App Store in the beginning, but it quickly grew into a formidable opponent as more and more developers began creating apps for Android. “Digital sales of apps and content in our Play store drove the year-over-year growth,” Pichette said. On July 17, 2014, while discussing quarterly earnings, Google CFO Patrick Pichette attributed much of Google’s other revenue growth to increasing sales in the Google Play store. It should be noted that Google does not itemize the revenue streams that make up other revenues, but based on research and analysis, here are some of the top contenders that could be playing into the growth of Google’s other revenues. Google is far from replacing its main source of cash flow, but it is finding unique ways to make money on different products and services. What is labeled merely as “other revenues” in its financial tables has been steadily growing in the past few years. However, the search giant is diversifying its revenue models at a startling rate. Based on the trajectory of Google’s financials from 2014, it looks like advertising will account for a similarly large chunk of the money Google is making. In 2013, revenues from advertising accounted for 91% of it’s total revenues for that year. Specifically, that revenue comes from advertising. Yes, Google is still very much a search company and it makes sense that a majority of its revenue would come from online searches.
When most people think of Google, the first thing that comes to mind is the famous search bar set against a stark white background. Here are some of the other ways Google makes money. Google is an advertising behemoth, but it is growing the diversity of its revenue streams.
Four ways Google makes money outside of advertising